A S S E E N I N :

HEADS UP, CREATIVES: IF YOU’RE THINKING OF LAUNCHING SOMETHING IN 2024

(ESPECIALLY AMID ECONOMIC UNCERTAINTY), IT’S CRUCIAL YOU READ THIS!

PSST—

Strategize, organize, & craft marketing content that power-glides into your upcoming launch with

Primed to Launch™: the ultimate editorial calendar playbook + launch planning system.

it's time to throw up a peace sign:

Back, back, back it up away from that folder full of idea prompt banks & content caption templates ...

... the Trello list of to-do's some ~launch strategist~ handed you ...

... & the content theme (or "topic bucket") rotation game..

Simply put?

BUT, if you find yourself in a ~~rhythm~~ hamster wheel of content creation that—while fab for seasons of serving—isn't naturally on-ramping into your launch or planting seeds to harvest later as ca$h money in the bank ...

... we GOTTA talk.

Bc nope: Serving up juicy free content doesn't mean the scales magically tip one day in favor of people forking over cash when you launch.

Even if "launch" is just a fancy-pants word for “marketing campaign"—

Launching is ... kinda daunting.

So adhering to the some launch strategist's "juSt PoSt tHis!" schedule, asking for the sale without any kind of multi-week campaign runway, & posting content for content's sake ... ?

*fans self*

Woof.

Not to mention you're asking people to PAY you in the time of economic weirdness & launching when even Cardi B's complaining about the price of groceries?

It's ... all tall order.

THE PROBLEM WITH ALL OF THOSE TOOLS?

Until you look up and realize your content & launches

aren't driving the bottom line of your creative business.

And if you're not leveraging persuasive copywriting & storytelling in your campaigns

during a time when you're likely fighting for the very survival of your creative business ...

... then PHONE DOWN TO Houston,

BC we've gotS a problem.

Le sigh.

ESPECIALLY if you've got dreams of launching something big in 2023.

→ Here are the 3 most dangerous lies creative business owners hear every day

Eh. Keeping up with a steady prompt bank of "the perfect mix" is exhausting (at least for some of us, if you can do it for 365 days & love life, you do you, boo).

But heads up: social media + content posting ISN'T your marketing calendar, it's part of the campaign vehicle. Your content strategy needs to stand on its own—and no, having monthly "themes" doesn't count.

Keeping up with a steady spreadsheet rotation of "the perfect mix" is exhausting (at least for some of us, if you can do it for 365 days & love life, you do you, boo). Like I said, social media + content posting ISN'T your marketing calendar, it's part of the campaign vehicle. Your content strategy needs to stand on its own—and no, monthly "themes" don't count.

lolololol—have you seen my accounts??

YES, you need to show up consistently. But if you don't WANT to post 365 days? Or even every other day? There's an argument to be made for quality over quantity.

I built a half-million dollar copywriting business in 3 years (mil in 5), and I'd rather be with my kids + husband at the taco joint than tapping away at my Macbook. Real life > internet life. You do you (and do it consistently!), but you don't have to be all the places all the time every day.

Lol—have you seen my accounts?? YES, you need to be consistent. But if you don't WANT to post 365 days? There's an argument to be made for quality over quantity. I built a half-million dollar copywriting business in 3 years, and I'd rather be with my kids + husband at the taco joint than tapping away at my Macbook. Real life > internet life. You do you (and do it consistently!), but you don't have to be all the places all the time every day.

Missing out on the pressure cooker that a good launch can be!?

YIKES.

^^ this is one of the #1 mistakes I see creative entrepreneurs making. If you're NOT yet launching your services, it's time to start building a pressurized marketing campaign around them now.

Missing out on the pressure cooker that a good launch can be!?

^^ this is one of the #1 mistakes I see creative entrepreneurs making in their marketing. And if you're NOT yet launching your services, it's time to start building a pressurized marketing campaign around them now.

SEE RELATED—

“I launched a new website/offer/course ... but uh, it definitely didn't feel like my T-Swift-album-drop business-building moment.”

“I have a rhythm of content categories. I schedule posts for the week. I write a month's worth of captions in one sitting. But my launches fall flat. Is it me?? Hi, I'm the problem bc it MUST be me ... "

“I listen to my people, and then base my content around the themes that will likely get the most traction. Eventually, the 'free' content scales tip in my favor—right??”

“I fail to meet my booking goal every year. I have no clue what else I can do to get more clients for my services. I’m rocking a pretty new website with witty words so I’m hoping that will do magic for me.”

"I bought a launch planner/attended a "launch camp" online. I tried it. But ... no one seemed to care—or even notice—that I was selling my bootie off. I have nada sales to show for it."

IF EVEN JUST ONE OF THOSE STATEMENTS JABS YOU RIGHT IN THE FEELS

& HITS HOME, IT'S TIME TO...

… leverage a concept breezy to understand that my dad could understand it—and he still signs all his text messages. 🥹

It's time to use this single-most effective 🚀 launch campaign strategy to

produce mass sales-driving content in less time.

Aka what MOST content calendar plans & Launch experts won't tell you about buzz-building ...

If your content strategy isn't built upon a measurable marketing strategy or annual revenue plan, it's a sand-castle blueprint. ⬅️⬅️ I learned that in corporate marketing ... entrepreneurship simply sealed the deal.

Following a done-for-you launch plan, consistent posting, & even pretty graphics? That trifecta does NOT automatically equate launch success.

QUIT THINKING THAT MORE IS BETTER WHEN IT COMES TO LAUNCHING—OR CONTENT CREATION IN GENERAL.

IT'S NOT.

I emoji-heart eye love digital marketing. 😍 I love magazine-like editorial content. I freggin' LOVE copywriting. ← All decided 0.2 seconds after building my first blog at Southern Living magazine in 2009.

But 13+ years later? I've realized I don't want to create more noise in this overfilled digital world (let’s call it “ethical content & copywriting” … is that a thing? It is now.).

Because I love THE INTERNET ... BUT I LOVE the rhythms of life offline, off-launch season even more.

And the more I build my small business & work as a launch copywriter,

it's obvious to me: when you’re not in launch, you’re in pre-launch.

⬆️ THIS IS THE PART OF LAUNCHING & MARKETING MOST CREATIVES SKIP ⬆️

SO AS I BUILT UP MY COPYWRITING BUSINESS? IT HIT ME:

I had my content + launch campaign breakthrough:

What if I started with sales metrics I NEED to hit to pay myself,

crafted a persuasive annual marketing plan backwards (and on the publishing platforms I liked), & crafted as little new, out-of-the-box content as possible ...

... & made it only ~seem~ like I was everywhere?

I tried it for a year.

Then two.

Then 4.

I taught it to small coaching group of creatives to see if they could get results.

I walked 1-on-1 clients through it.

It ... worked.

Things were catching on, so naturally, I prettied it up with a cocktail party ready name. 🍾✏️

I DUBBED it

Here's what I did—

START BY DEFINING "ENOUGH"

Pair your financial blueprint WITH your promotional calendar of 4 seasonal marketing campaigns: plot how you'll hit your numbers and then REST ... because like you can't guzzle a fancy flute of bubbles daily, you ALSO can't sell 24/7.

CREATE A RHYTHM OF FOUR TOAST-WORTHY, PERSUASION-PACKED LAUNCH CAMPAIGNS

Build the system backwards, fill your launch planner with pillar content, and spend 80% of the time promoting what took 20% of your time to create for your campaigns ... so you don't go flat.

CRAFT A SPARKLING, SUSTAINABLE CONTENT SYSTEM AROUND THAT

Because bubbly is fun, but it's not for everyday—neither is selling. Map out what's necessary, and fill in the gaps with nice-to-have mini-campaigns (and repurpose like a boss).

There IS an actual strategy behind content marketing if you want to be profitable

—not just consistent & followed.

This is mine.

And it works.

After all—your launch cash flow? It's lifeblood for your small business

There is no Plan B.

Which begs the question:

When it’s time to remember why you started down this crazy, beloved path ...

... (when it would be so much easier to grab the box of Cheez-its & binge-watch Cheer again on Netflix) ...

... it's time to get consistent with a

SUSTAINABLE launch marketing plan.

INTRODUCING ...

Strategize, organize, & craft marketing content that power-glides into your upcoming launch with the ultimate editorial calendar

playbook + launch planning system.

BUILD YOUR QUARTERLY CHAMPAGNE CAMPAIGN SYSTEM

SELL THROUGH MY PRE-LAUNCH CALENDAR PILLAR PIECE SYSTEM

GRAB SAMPLE LAUNCH CALENDAR TIMELINES

GET DAILY, WEEKLY, + MARKETING TO-DO LIST PROMPTS

If you're a sucker for a solid plan,

you'll love that by the end of PRIMED to LAUNCH, You'll

NO. 1

Know exactly what a timeline looks like leading up to a launch—so you can start priming your audience at the right time. <<< Take it from me, I've been a launch copywriter for 7 years + had 10 six-figure launches of my own. I'm going through every step of the process to magic carpet you riiiight into your own launch.

NO. 2

Craft a custom content & pre-launch checklist strategy that builds on the best time for YOU to run certain promotions (not what some Pinterest freebie says you should focus on that month). Create ideas in bulk and stay consistent with your content and social media posts that drive to your most profitable offers.

NO. 3

See how to plan out your content—no more guesswork or nerves about saying too much when you launch ... you’ll provide your audience enough time to prepare and actually anticipate what you’re selling. Quit hot-mess promotion periods for good, and build an effective, strategic, and stress-free pre-launch plan.

QUIT STRUGGLING TO COMBINE STORYTELLING & SELLING FOR YOUR NEXT BIG LAUNCH

Sometimes we're so busy building the ~thing~ or

serving clients that we forget to prime our audience well.

Prep to promote your launch with all the hype it deserves.

If you're a sucker for a solid plan,

you'll love that by the end of

PRIMED to LAUNCH, You'll

NO. 1

Know exactly what a timeline looks like leading up to a launch—so you can start priming your audience at the right time.

⬆️ Take it from me, I've been a launch copywriter for 7 years + had 10 six-figure launches of my own. I'm going through every step of the process to magic carpet you riiiight into your own launch.

NO. 2

Craft a custom content & pre-launch checklist strategy that builds on the best time for YOU to run certain promotions (not what some Pinterest freebie says you should focus on that month).

Create ideas in bulk and stay consistent with your content and social media posts that drive to your most profitable offers.

NO. 3

See how to plan out your content—no more guesswork or nerves about saying too much when you launch ... you’ll provide your audience enough time to prepare and actually anticipate

what you’re selling.

Quit hot-mess promotion periods for good, and build an effective, strategic, and stress-free pre-launch plan.

QUIT STRUGGLING TO COMBINE STORYTELLING & SELLING

FOR YOUR NEXT BIG LAUNCH

Sometimes we're so busy building the ~thing~ or serving clients that we forget to prime our

audience well.

Prep to promote your launch with all the hype it deserves.

From messaging and copy to efficient content marketing planning, this is my done-in-a-weekend launch & annual marketing calendar playbook &

video/audio lesson series including:

Module 1

Lesson 1: What Makes a Pop-Bottles Launch Campaign?

Lesson 2: The Quarterly Champagne Campaign System

Lesson 3: How to Plot Your Annual Launch Calendar

By the time you finish this module, you’ll have a 12-month sketch of what promotional periods go where, so you know when to weave the sell in, and when you’ll be in an “off” period of community building.

You’ll lay the foundation to match your content to your sales goals as we Design Your Chalkboard Blueprint ... and seeing what the one sitting on my desk (yes, at this very moment!) looks like.
Once you have that, I'll teach you what to do to reverse engineer & visually space out your marketing campaigns with my 3 Seasons of Launching in a Quarterly Champagne Campaign System.
Have your annual overarching marketing promo calendar DONE as you follow along in these 3 videos, and mastermind your seasonal annual marketing & launch via the Dry-Erase Launch Cal Method—then plot that in the digital planner I have waiting for you.

Module 1

Lesson 1: What Makes a Pop-Bottles Launch Campaign?

Lesson 2: The Quarterly Champagne Campaign System

Lesson 3: How to Plot Your Annual Launch Calendar

You’ll lay the foundation to match your content to your sales goals as we Design Your Chalkboard Blueprint ... and seeing what the one sitting on my desk (yes, at this very moment!) looks like.
Once you have that, I'll teach you what to do to reverse engineer & visually space out your marketing campaigns with my 3 Seasons of Launching in a Quarterly Champagne Campaign System.
Have your annual overarching marketing promo calendar DONE as you follow along in these 3 videos, and mastermind your seasonal annual marketing & launch via the Dry-Erase Launch Cal Method—then plot that in the digital planner I have waiting for you.

Module 2

Lesson 1: Understanding Traffic: The 5 Buckets

Lesson 2: Content Mining: The 60-in-60 Content Ideas Workshop

Lesson 3: Boring to Binge-worthy: The Art of Writing Captivating Content

They won't listen unless you give them a reason to, right? Figure out how to do that with my clickable curiosity formula & pre-launch content domino strategy.

This is about eyeballs landing on your offer, but we have to back up & pick things to talk about that will turn heads—so we'll start with How to Find Your Eyeball Aptitude.
Then, we're going to take the first step towards creating a huge list of content ideas. Get your party pants on—sketch 60 Launch Content Ideas in 60 Minutes, leaning on tried-and-true journalistic techniques I'll show (& execute it whenever you need to fill up your quarterly editorial calendar).
Snag basic tips as you plot your best 9 Content Writing Tips—I'll share the blog template I've used to outline 300+ posts of my own, too.

Module 2

Lesson 1: Understanding Traffic: The 5 Buckets

Lesson 2: Content Mining: The 60-in-60 Content Ideas Workshop

Lesson 3: Boring to Binge-worthy: The Art of Writing Captivating Content

They won't listen unless you give them a reason to, right? Figure out how to do that with my clickable curiosity formula & pre-launch content domino strategy.

This is about eyeballs landing on your offer, but we have to back up & pick things to talk about that will turn heads—so we'll start with How to Find Your Eyeball Aptitude.
Then, we're going to take the first step towards creating a huge list of content ideas. Get your party pants on—sketch 60 Launch Content Ideas in 60 Minutes, leaning on tried-and-true journalistic techniques I'll show (& execute it whenever you need to fill up your quarterly editorial calendar).
Snag basic tips as you plot your best 9 Content Writing Tips—I'll share the blog template I've used to outline 300+ posts of my own, too.

Module 3

Lesson 1: The 3 H Method of Content Planning

Lesson 2: Building Your Ed Cal: My Domino Strategy

Lesson 3: Planting Evergreen Trees: How to Spiderweb Out Your Content

Leverage on-brand breadcrumbs over burn-out when it comes to content that shakes up the champagne bottle for your next launch. This is where you’ll see how the different forms of content fit together, instead of every piece being an island.

You’ll pick 6-12 pieces of hero content for your next promotion or launch campaign, and schedule them into your marketing calendar. After the big rocks are in play, you’ll organize your ideas into a day-by-day cadence that works for you: with those 6-12 weeks in place, we can flesh out the rest of your quarter’s calendar with other content ideas that we storymined together.

Unlock the Pilar Piece or "Hero" cover story approach—this will help your audience see you as the go-to & give them a hit, but keep them engaged for what's next
Learn to focus your time to see the best results: enter the domino strategy—after this lesson, you'll have identified the 6-8 misconceptions to knock over (via content!) leading into launch mode
It'll only seem like you're poppin' up everywhere: learn how to splinter out your Hero content across multiple platforms —and how to balance what's paid vs. what's free)

Module 3

Lesson 1: The 3 H Method of Content Planning

Lesson 2: Building Your Ed Cal: My Domino Strategy

Lesson 3: Planting Evergreen Trees: How to Spiderweb Out Your Content

Unlock the Pilar Piece or "Hero" cover story approach—this will help your audience see you as the go-to & give them a hit, but keep them engaged for what's next
Learn to focus your time to see the best results: enter the domino strategy—after this lesson, you'll have identified the 6-8 misconceptions to knock over (via content!) leading into launch mode
It'll only seem like you're poppin' up everywhere: learn how to splinter out your Hero content across multiple platforms—and how to balance what's paid vs. what's free)

Module 4

Lesson 1: Building a Sticky Pre-Launch Priming Traffic Plan

Lesson 2: Offer Announcement: How to Pick Your Hype Piece

Lesson 3: It's a Numbers Game: How to Set Launch & Marketing Metrics

Tell launch nerves to take several seats: it's time to get loud (& stay loud) all while recognizing that launching is a NUMBERS GAME. By the time you finish this module, you’ll have prelaunch and launch strategies set to tweak and repeat in your business, from website launches and new services to physical or digital product launches.

Launching is a numbers game. You've shaken up the bottle with your pre-launch content, so the launch itself is the release of that. The cork pop. You'll produce dozens of lead magnets for your offers with my Triple Strike Strategy (which only recently, I JUST gave to clients over Zoom calls!), determine your signature hype piece for the next launch in your Quarterly Champagne Campaign System, and set up nurture campaigns needed to help the "dominoes" fall leading into your launch.

Unpack your pre-launch traffic plan as you configure your own Launch Bait Trifecta—this is my tried-and-true lead magnet strategy, and it's all yours in this lesson
We'll round the corner into offer announcement time, and you'll snag the Ultimate Hype Piece Swipe File List so you can pick up the mic & announce your launch in the way best suited for YOUR personality
Finally, set proper launch metrics & learn how to conduct a post-launch audit so you can—with receipts—unpack the best learnings from your promo campaign

Module 4

Lesson 1: Building a Sticky Pre-Launch Priming Traffic Plan

Lesson 2: Offer Announcement: How to Pick Your Hype Piece

Lesson 3: It's a Numbers Game: How to Set Launch & Marketing Metrics

Unpack your pre-launch traffic plan as you configure your own Launch Bait Trifecta—this is my tried-and-true lead magnet strategy, and it's all yours in this lesson
We'll round the corner into offer announcement time, and you'll snag the Ultimate Hype Piece Swipe File List so you can pick up the mic & announce your launch in the way best suited for YOUR personality
Finally, set proper launch metrics & learn how to conduct a post-launch audit so you can—with receipts—unpack the best learnings from your promo campaign

From messaging and copy to efficient content marketing planning, this is my done-in-a-weekend launch planner playbook & 12-episode video series including:

The Quarterly Champagne Campaign System Printable Workbook

In these 40 pages of goodness, you’ll map out the first steps to take to launch successfully and plot your pre-launch pillar content pieces—whether you're prepping for a mini-launch of your next collection or your signature course launch.

3 STYLES OF WEEKLY CONTENT PLANNING TEMPLATES

Pulling that editorial strategy into a weekly roadmap won't be a struggle with these templates: find options for Asana, Trello, and good ol' pen and paper (my fave!) to implement your overall annual goals.

3 SAMPLE LAUNCH CALENDAR TIMELINE TEMPLATES

Let's launch without the I'm-sick-of-talking-about-this-and-it-hasn't-even-started-yet hangover headaches: swipe these roadmaps to schedule launch messaging in advance without feeling salesy, from your waitlist page to your pillar content.

THE ANATOMY OF A LAUNCH: 5 MUST-HAVE PHASES WORKSHOP

Setting your expectations is everything for a launch: I know you have big goals, but let's make sure they're REALISTIC. With a combo of my dynamic spreedsheet launch calculator and paper printable pre- and post-launch stats tracker, you can monitor your success.

Copy Must-Have: 5 Stories to Warm 'Em Up in PreLaunch PDF

Have at my little black book of tools for content planning and launching stories you've GOT to tell in your pre-launch copy. These are my go-to moments to hash out in your content writing so you can customize them for your own launch.

THE WEBSITE, PRODUCT, OR SERVICE COPY + CONTENT LAUNCH CHECKLIST

Get my step-by-step check list on what talking points you need to have ready to roll (and last-minute things to firm up on your website) BEFORE you move into a pre-launch period.

The Quarterly Champagne Campaign System Printable Workbook

3 STYLES OF WEEKLY CONTENT PLANNING TEMPLATES

3 SAMPLE LAUNCH CALENDAR TIMELINE TEMPLATES

THE ANATOMY OF A LAUNCH: 5 MUST-HAVE PHASES WORKSHOP

Setting your expectations is everything for a launch: I know you have big goals, but let's make sure they're REALISTIC. With a combo of my dynamic spreadsheet launch calculator and paper printable pre- and post-launch stats tracker, you can monitor your success.

Copy Must-Have: 5 Stories to Warm 'Em Up in PreLaunch PDF

THE WEBSITE, PRODUCT, OR SERVICE COPY + CONTENT LAUNCH CHECKLIST

Get my step-by-step check list on what talking points you need to have ready to roll (and last-minute things to firm up on your website) BEFORE you move into a pre-launch period.

AND HEY, I GET IT. I DON'T EVEN LIKE TO BUY

BLUE JEANS WITHOUT TRYING THEM ON FIRST.

AND HEY, I GET IT. I DON'T EVEN LIKE TO BUY BLUE JEANS WITHOUT TRYING THEM ON FIRST.

I don’t want you to have buyers remorse—that’s le worst. I won’t make you foot the bill unless Primed to Launch is really the missing link between you & marketing prowess.

That’s why I’m handing over a FULL 7 days to explore Primed to Launch before making a final, put-a-ring-on-it commitment. If you reach out within 7 days & aren't satisfied with the mini-course, workbook, templates, swipe files, Trello/Asana boards, and bonuses, then I'm happy to return the investment.

But there's SO MUCH transformation waiting for you on the other side of Primed to Launch, and because my main goal is your success, I'm not afraid to hold you accountable as your number one launch hype girl. You can't outsource your pushups, right? 🙃

Click here to read the full terms & conditions.

WHATEVS, FEELING A LITTLE EXTRA UP IN HERE

After you knock out Primed to Launch, you'll be ready to put out all your new content with a stud launch system. These 3 tools will get you there even faster.

Bonus 01:

Dukes Up: The Launch Mindset Gremlins Audio Training

You're busy, I get it. So pop this audio training in podcast-style & lace up for your next walk: hear how I bust out my #MarketingMondays and

front-load your week well, too.

Valued at $97

Bonus 02:

Launch Metrics & Milestones Tracker Pack

Setting your expectations is everything for a launch: I know you have big goals, but let's make sure they're REALISTIC. With a combo of my dynamic spreedsheet launch calculator and paper printable pre- and post-launch stats tracker, you can monitor your success.

Valued at $97

Bonus 03:

MY MARKETING TO-DO LIST PROMPTS

Saddle up beside my desk to see tasks I tackle on a daily, weekly, & monthly basis on the marketing side of my business. Steal an idea or two from my list—this is how I've grown my copywriting business since 2016, yours for the peeking.

Valued at $97

Bonus 04:

pre-pLanned 80+ Launch Tasks Calendar pack

Tell those launch jitters to take SEVERAL seats: I'm handing over the board I use to plot the week's to-do's leading into a launch season. Get your best HBIC with a clipboard lewk ready, because there are checkboxes on checkboxes here to make sure you're dotting those I's, crossing those T's.

Valued at $97

6,893+ students have trusted me with this specific pre-launch curriculum.

Here's why you can, too.

⭐️⭐️⭐️⭐️⭐️

"I launched my one-on-one coaching services & signed up 3 clients in less than a week."

"I was terrified of launching new things. I didn't have proper launch plans - I just whispered to my community about my products when I felt proud enough (i.e hardly ever). I shared good-quality content that didn't lead anywhere, meaning it rarely translated into sales. The more my "launches" didn't go to plan, the less confident I felt.

Now? I'm about to launch my first online course about mindfulness (after years of being too afraid) and I'm confident and excited about sharing it with my community. I have a solid plan in place (thanks to PtL!), which means I can prepare properly and not get burned out. Igenuinely looked forward to my PtL "sessions" when I'd sit down with the workbook, watch the videos, take notes and translate my new knowledge into my business. It was fun. :) "

Rachael Kable,

Mindfulness mentor, award-winning blogger, & host of The Mindful Kind podcast

⭐️⭐️⭐️⭐️⭐️

"To have a breakdown of the highest impact pieces of a launch and how you can then support your audience with 'nice-to-haves' is a real relief and boon."

"Seriously though—I'm 3/4 through and this is a gem. I get stuck reversing back ALL THE THINGS I needed to handle for a campaign when working on clients like Disney/Star Wars, but this is so clear and comprehensive."

SORCHA MACKENZIE

BRAND CONSULTANT

⭐️⭐️⭐️⭐️⭐️

"I see now I don’t need to do #allthethings. I can have success having 1 hero piece a week and only push hard 4 times/yr which means still time for my family."

"Ashlyn understands the tension between work and family. That our businesses and important but we also need space to breath. Her skills in the area of copywriting and communication make it easy to learn. I had been following Ashlyn for quite a while and thought if there is someone who is going to know how to put together a marketing plan it is her. I had nothing to loose and everything to gain.

This was so worth my investment of time and money—I am less overwhelmed by marketing and I have a plan for each of my launches this year and those in the future. Planing and writing my content has definitely become easier. Planning marketing for the year has become less daunting and I now have a strategy!"

KIMBERLEY MACDONALD,

CREATED DESIGNS

⭐️⭐️⭐️⭐️⭐️

"I spend way less time confused about how to start or even plan out my content."

"This was so worth the investment and then some. I gained so much clarity and started looking at the world (and stories) in a completely different way. I'm more confident kicking things off with a little story and sharing more of my life with my audience as I’m sharing free content! I get so many compliments from people about how authentic my needle-moving content feels—which has helped me attract more ideal clients and book those people that want to work with ME!"

IDA WINSTEAD

HYGGE DESIGN CO.

MY BUSINESS IS BUILT ON WORKING FROM A PLACE OF REST—NOT HUSTLE.

and just who am I, anyway?

OG copywriter for creatives reporting for duty.

I’ve been obsessed with figuring out how to help creatives get words that convert WITHOUT always hiring out a pro copywriter since the day I became an entrepreneur.

100+ clients, 5,500+ students, and multiple six-figures in revenue later, I’ve pinpointed what it is helps lock in million dollah launches for clients like Jenna Kutcher, Amy Porterfield, and Julie Solomon—and get YOU the DIY tips and tricks to how I do it.

I teach the key mindset shifts that help you be CLEAR about what you do—without breaking the budget—even if you *hate* writing & selling (or don't even really know 100% what copywriting is).

And yup, I could have easily charged $400+ for this—

but I’m SICK of hearing about failed launches when the problem was that no one was primed for the offer ...

… but I’m SICK of creative, pretty Reels/Stories/posts for content's sake ..

... and I’m DANG tired of exhausted creatives who can’t spend time on their art because they’re trying to figure out why their marketing isn’t making them money.

BECAUSE I BELIEVE IN ART. I BELIEVE IN BEAUTY. AND, I BELIEVE IN WOMEN WALKING INTO THEIR CALLING.

So I’m keeping the price irresistibly low for a reason:

When the economy gets weird, I get my small biz-lovin' dukes up: I'm going ALL in on serving creative small business owners at price points that don't break our carefully-earned piggy banks.

I desperately want you to

get your hands on this.

So you can grab the entire

Primed to Launch system

^^ not a typo.

Yep.

YOU GET THE WHOLE 40-PAGE PLAYBOOK + 12 15-MIN. AUDIO/VIDEO TRAININGS + BUNDLE OF TEMPLATES FOR *LESS* THAN YOUR ANTHRO STYLING PROP RUN.

And by Primed to Launch completion?

You’ll have pre-launch calendar & sustainable launch strategy

that gives people a reason to care.

Strategize, organize, & craft marketing content that power-glides into your upcoming launch

with the ultimate editorial calendar playbook + launch planning system.

Strategize, organize, & craft marketing content that power-glides into your upcoming launch with the ultimate editorial calendar playbook + launch planning system.

45+ Page Playbook & 12-Lesson Mini-Course (Value $297)
Digital & Printable Weekly Content Planner Templates (Value $147)
3 Sample Launch Calendar Timelines (website, digital product, & physical product) (Value $97)
Copy Must-Haves: 5 Stories to Warm 'Em Up in PreLaunch PDF (Value $97)
The Anatomy of a Launch: 5 Overarching Phases Workshops (Value $97)

The 60-in-60 Content Ideas Workshop (Value $97)
BONUS: Launch Metrics & Milestones Digital Tracker Pack (Value $97)

BONUS: Pre-Planned 80+ Launch Tasks Calendar in Asana & Trello Versions (Value $97)
BONUS: Dukes Up: The Launch Mindset Gremlins Audio Training (Value $37)
BONUS: My Marketing To-do List Blueprint & Daily Prompts (Value $97)

45+ Page Playbook & 12-Lesson Mini-Course (Value $297)

Digital & Printable Weekly Content Planner Templates (Value $147)

3 Sample Launch Calendar Timelines (website, digital product, & physical product) (Value $97)

Copy Must-Haves: 5 Stories to Warm 'Em Up in Pre-Launch PDF (Value $97)

The Anatomy of a Launch: 5 Overarching Phases Workshops (Value $97)

The 60-in-60 Content Ideas Workshop (Value $97)

BONUS: Launch Metrics & Milestones Digital Tracker Pack (Value $97)

BONUS: Pre-Planned 80+ Launch Tasks Calendar in Asana & Trello Versions (Value $97)

BONUS: Dukes Up: The Launch Mindset Gremlins Audio Training (Value $37)
BONUS: My Marketing To-do List Blueprint & Daily Prompts (Value $97)

TOTAL VALUE? $~~1,160~~

I WOULD TYPICALLY CHARGE $997 FOR SOMETHING THIS BIG, BUT...

All sensitive customer data is encrypted, safeguarded, and confidential through SSL.

And my goal is that if you don't get at least ONE idea that makes you $97 from this, I haven't done my job.

lindsey lucas, Wedding Venue Consultant & creator of The Venue Academy™

⭐️⭐️⭐️⭐️⭐️

"My sales increased by 17% which produced an additional $20,000+ in revenue. But the most important part is ... smack in the middle of my biggest launch of the year, I was watching my 5 year old pick daisies in left field—pure bliss and such a gift."

"I’ve been an entrepreneur for 10 years now. I’ve started a couple businesses, sold a business, and started and grown more businesses. You could say that I kinda know a thing or two by now but there are only TWO educators I’m willing to invest in when it comes to online courses. One of them is Ashlyn.

I’ve launched courses, products, websites, joint venture affiliate promotions etc and I know all the numbers. For example, one of my courses in particular I launched prior to taking Primed to Launch. Six months later, I launched it again putting the lessons learned from Primed to Launch in action. The difference was staggering. My sales increased by 17% which produced an additional $20,000+ in revenue. But the most important part is that in the midst of that second launch I was at one of my favorite places on earth—the ballpark. It’s a favorite because it’s my son’s favorite place to be. Smack in the middle of my biggest launch of the year I was watching my 5 year old pick daisies in left field—pure bliss and such a gift. I was able to be present with my family during what was typically a stressful time because Primed to Launch taught me techniques and strategies that properly prepared me for the launch ahead of time. I’ll rinse and repeat these lessons and practices for every single launch I do forever and ever, amen.

If you’re on the fence about purchasing Primed to Launch (or any of Ashlyn’s courses/products really) I’m here to tell you just do it. If you put in the work it’ll be the best investment you make in your business all year. I never second guess purchasing anything from Ashlyn because of her integrity. She puts her heart and soul into everything she creates and it shows. I know if she’s going to put her name on it, it’s going to be pure gold.

⭐️⭐️⭐️⭐️⭐️

lindsey lucas, Wedding Venue Consultant & creator of The Venue Academy™

Leah Sachs, Leah E. Moss Design Calligraphy & artistry

⭐️⭐️⭐️⭐️⭐️

"I'm only at the beginning of PtL and my mind is actually blown."

"You're a wizard. This is genius. The poor gentleman next to me must think I'm nuts, furiously scribbling my notes on my printouts I prepped to bring with me on my trip.

PtL has taken all of my 'now I know how to write in a salesy, but not gross way' knowledge from Copywriting for Creatives™ and helped me apply it with an actual roadmap."

⭐️⭐️⭐️⭐️⭐️

"I'm only at the beginning of PtL and my mind is actually blown."

Leah Sachs, Leah E. Moss Design Calligraphy & artistry

"You're a wizard. This is genius. The poor gentleman next to me must think I'm nuts, furiously scribbling my notes on my printouts I prepped to bring with me on my trip.

PtL has taken all of my 'now I know how to write in a salesy, but not gross way' knowledge from Copywriting for Creatives™ and helped me apply it with an actual roadmap."

Manali Sontakke, Charlottesville VA + Washington D.C.Wedding & Senior Photographer

⭐️⭐️⭐️⭐️⭐️

"I've been consistently booking at higher rates since I've been able to drum up more buzz around exactly what I'm launching."

"I felt very scattered, all over the place, all consuming and like I wasn't truly serving a purpose or impacting my bottom line. I didn't have a purpose behind what I was posting even if I was posting consistently!

PtL gave me a framework and a mindset shift around what content to put out when and how to do so in a way that wasn't draining. It made content planning & writing SO much faster, there was so much value in the course!

I am able to spend more of this time better serving my clients and growing my business! I've been consistently booking at higher rates since I've been able to drum up more buzz around exactly what I'm launching & I think it's helped make sure my audience isn't confused with posting across different buckets like I've done in the past. It's also helped me change the copy on my website & repurpose old content in new ways to speed up the amount of time I spend writing."

⭐️⭐️⭐️⭐️⭐️

"I've been consistently booking at higher rates since I've been able to drum up more buzz around exactly what I'm launching."

Manali Sontakke, Charlottesville VA + Washington D.C.Wedding & Senior Photographer

Strategize, organize, & craft marketing content that power-glides into your upcoming launch

with the ultimate editorial calendar playbook + launch planning system.

Strategize, organize, & craft marketing content that power-glides into your upcoming launch with the ultimate editorial calendar playbook + launch planning system.

45+ Page Playbook & 12-Lesson Mini-Course (Value $297)
Digital & Printable Weekly Content Planner Templates (Value $147)
3 Sample Launch Calendar Timelines (website, digital product, & physical product) (Value $97)
Copy Must-Haves: 5 Stories to Warm 'Em Up in PreLaunch PDF (Value $97)
The Anatomy of a Launch: 5 Overarching Phases Workshops (Value $97)

The 60-in-60 Content Ideas Workshop (Value $97)
BONUS: Launch Metrics & Milestones Digital Tracker Pack (Value $97)

BONUS: Pre-Planned 80+ Launch Tasks Calendar in Asana & Trello Versions (Value $97)
BONUS: Dukes Up: The Launch Mindset Gremlins Audio Training (Value $37)
BONUS: My Marketing To-do List Blueprint & Daily Prompts (Value $97)

45+ Page Playbook & 12-Lesson Mini-Course (Value $297)

Digital & Printable Weekly Content Planner Templates (Value $147)

3 Sample Launch Calendar Timelines (website, digital product, & physical product) (Value $97)

Copy Must-Haves: 5 Stories to Warm 'Em Up in Pre-Launch PDF (Value $97)

The Anatomy of a Launch: 5 Overarching Phases Workshops (Value $97)

The 60-in-60 Content Ideas Workshop (Value $97)

BONUS: Launch Metrics & Milestones Digital Tracker Pack
(Value $97)

BONUS: Pre-Planned 80+ Launch Tasks Calendar in Asana & Trello Versions (Value $97)

BONUS: Dukes Up: The Launch Mindset Gremlins Audio Training (Value $37)
BONUS: My Marketing To-do List Blueprint & Daily Prompts (Value $97)

TOTAL VALUE? $~~1,160~~

I WOULD TYPICALLY CHARGE $997 FOR SOMETHING THIS BIG, BUT ...

NEED A HAND?

Drop us a line at support@ashlynwrites.com, text 678.902.4624, or fill out that chat widget at the bottom of your screen—friendly support with a southern accent coming right up.

Or, lemme save you an email: simply check out the FAQ below

NEED A HAND?

Drop us a line at support@ashlynwrites.com—friendly support with a southern accent coming right up.

Or, lemme save you an email: simply check out the FAQ below

Here's what others have wondered before grabbing PtL.

q. 01

I’m not a creative — is this for me?

A. 01

Yep, it sure can! Here's what I always say to the "what do you consider creative" question: if you've watched my YouTubes, soaked up my free content, and have learned something, you'll be juusssttt fine. I specifically market to creatives, artsy-types, and wedding industry pros—but I've had plenty of "non" traditional creative-types come into my curriculum and leave with tighter messaging. While I can't guarantee your outcome, here's what can confidently say: PtL is ideal if you need to use content marketing in your business, because it will train you to think like a marketing strategist. Again, if you've soaked up my free stuff (there's a lot of it, sry not sry) and enjoy it, you'll be just fine.

q. 02

I don't do launches — is this for me?

a. 01

q. 03

Does this teach me how to launch?

a. 03

q. 04

How long will this take for me to do?

A. 04

This is my done-in-a-day planning system. Will you write 365 days of content in a day? HECK no, technno. Because I don't believe in that. If someone's telling you that makes for a super profitable business, I want to see their PnL statement. :)

Sure, I'm handing over loads of caption copy and prompts, but half the POINT of social media is that it's a real time cocktail party of conversation. Instead, give me a full, solid 8 hour work day, and you'll leave with your annual marketing plan mapped out, your Quarterly Champagne Campaign System launches calendared in, your 4-6 pre-launch content pieces planned for each launch, and the know-how to fill in the rest of the gaps with repurposed content and mini-launches. All you need to do is schedule time monthly to use my prompts and create content that makes you come alive, and use the tools I show you to schedule things once a week.

q. 05

How is this different from Copywriting for Creatives?

a. 05

Oh, okay now Copywriting for Creatives™ is my BABY! They're different, but like I say in my YouTube video about content writing vs. copywriting, there's some overlap.

Here's what Leah, a student inside CfC, had to say: "This is basically required reading for CfCers. At the end of CfC, I was equipped to write my site, but kind of just like ... ok now what?! I had this feeling of an overwhelming amount of knowledge. PtL took all of that "now I know how to write in a salesy, but not gross way" knowledge and apply it with an actual roadmap. I know you have them as two separate offerings, but it seems like people NEED this part 2 as a way to make that leap. I guess I shouldn't speak for others, but I certainly needed this."

That should help clear things up. :)

WOW, YOU MADE IT WAY DOWN HERE …

YOU’RE MY TYPE—I WEIGH DECISIONS LIKE CRAZY, TOO.

You know that getting your launch & content marketing off the ground matters...

...but whatever you're doing isn't working.

If you’ve ever felt you can’t getting started because you’re the type to need to have a plan first, and the idea of creating a plan looms like a mountain you can't see over …

… voila.

I’ll be your little sherpa to the top. ;)

Quit hitting your head against the wall trying to fill your launch plan for the remainder of the year.

Let me help you fill in those blank lines—

and connect it to HoneyBook/Dubsado/Stripe/PayPal cha-CHINGS.

Strategize, organize, & craft marketing content that power-glides into your upcoming launch

with the ultimate editorial calendar playbook + launch planning system.

45+ Page Playbook & 12-Lesson Mini-Course (Value $297)
Digital & Printable Weekly Content Planner Templates (Value $147)
3 Sample Launch Calendar Timelines (website, digital product, & physical product) (Value $97)
Copy Must-Haves: 5 Stories to Warm 'Em Up in PreLaunch PDF (Value $97)
The Anatomy of a Launch: 5 Overarching Phases Workshops (Value $97)

The 60-in-60 Content Ideas Workshop (Value $97)
BONUS: Launch Metrics & Milestones Digital Tracker Pack (Value $97)

BONUS: Pre-Planned 80+ Launch Tasks Calendar in Asana & Trello Versions (Value $97)
BONUS: Dukes Up: The Launch Mindset Gremlins Audio Training (Value $37)
BONUS: My Marketing To-do List Blueprint & Daily Prompts (Value $97)

45+ Page Playbook & 12-Lesson Mini-Course (Value $297)

Digital & Printable Weekly Content Planner Templates (Value $147)

3 Sample Launch Calendar Timelines (website, digital product, & physical product) (Value $97)

Copy Must-Haves: 5 Stories to Warm 'Em Up in Pre-Launch PDF (Value $97)

The Anatomy of a Launch: 5 Overarching Phases Workshops (Value $97)

The 60-in-60 Content Ideas Workshop (Value $97)

BONUS: Launch Metrics & Milestones Digital Tracker Pack (Value $97)

BONUS: Pre-Planned 80+ Launch Tasks Calendar in Asana & Trello Versions (Value $97)

BONUS: Dukes Up: The Launch Mindset Gremlins Audio Training (Value $37)

BONUS: My Marketing To-do List Blueprint & Daily Prompts
(Value $97)

TOTAL VALUE? $~~1,160~~

I WOULD TYPICALLY CHARGE $997 FOR SOMETHING THIS BIG, BUT ...

PROUDLY MADE IN THE U.S.A.

922 HIGHWAY 81 EAST, NO. 265, MCDONOUGH, GA 30252